Personal project · Content strategy & curation
sourced by lola · TikTok
A personal account I launched from scratch, built on slideshow curation posts with a clean, streamlined and instantly recognizable look. Every post follows the same format and visual identity, so the grid reads as a brand. Each series grows out of either my own trend forecasting or direct follower requests, building an interactive, immersive community on TikTok while every post points back to my ShopMy storefront to drive conversion.
26.9K
views on the top post, saved nearly 2,000 times
14.8K
likes in the first week of consistent posting
450
clicks to my ShopMy storefront in that first week
217
followers in about two weeks, on a brand-new account
Creative direction · The Lexington Line
The Lexington Line · TikTok
As creative director of The Lexington Line, I oversaw the creative side of the magazine’s TikTok and Instagram: fast, culture-led fashion coverage of moments like Coachella, the WNBA Draft and the Oscars, alongside content promoting our print issues. Before graduating, I hired the incoming social media managers to carry the accounts forward.
27.6K
views on our top post, Coachella bag essentials
8,850
views on Sabrina Carpenter’s custom Dior Coachella looks
1K+
views on most posts, across celebrity, event and issue coverage
Social media internship · ICER Brands
Brooklyn Cloth · TikTok
Concepted, filmed and edited short-form video for Brooklyn Cloth’s TikTok. Instead of another straight product post, I used a relatable POV format built for students, interns and social media managers, a way to bring new audiences to the brand beyond its existing streetwear following.