Email redesign · Copy & design · Spec
I took an existing J.Crew Mother’s Day email and reworked both the design and the copy, turning a standard promo into something warmer and more editorial. A vintage mother-and-daughter photo anchors the layout, with gift picks styled around it, and the copy speaks to every kind of mom while keeping the practical details clear.
Copy highlights
Headline
“Looking for a Mother’s Day Gift?”
Subhead
“Perfect finds for every personality.”
Section
“Shop the edit”: from the classic mom to the coastal mom to the trendy mom, we’ve got her covered.
Section
“Add a Mom-ogram”: give your gifts life with custom monogramming and embroidery.
A self-initiated redesign of an existing J.Crew email. Not affiliated with or commissioned by J.Crew.