Writing & editorial layout · The Lexington Line, A/W 24
The Usual Pathways of a Brand-New Brain
I wrote and designed this spread. The story is a creative nonfiction essay inspired by my move from the Pacific Northwest to New York City, and the last camping trip I took with my friends before we all went our separate ways. The full-bleed photo is one I took in eastern Washington, where the story takes place, and the layout draws on Joan Didion’s book covers to give it the feel of a short story.
Digital illustration · Design coursework
Self-Portrait
A digital self-portrait made for class, built with specific assigned techniques using the pen, pencil and paint tools. I replicated layered strands for the hair, soft blended shading on the skin and crisp highlights where light hits the headphones.
Design analysis · Digital design coursework
Two packages for essentially the same product, tinned fish, and two very different typographic strategies. I compared how each brand’s type choices shape its price point, its audience and the feeling of picking it up off the shelf.
About $3.50
Chicken of the Sea
Simple, minimal and recognizable: really only two font variations, set in predictable primary colors. Spacing and alignment are practical rather than designed to delight, consistent and reliable. It reads as an ingredient for other meals, not a product in its own right, which suits a shopper focused on cost.
About $8.50
Fishwife
Four or more typefaces, many of them organic or handwritten in style, with color and illustration that lean into the brand’s whimsy. Spacing is deliberate and symmetrical, with type nestled into illustrated banners and small drawings of fish, flowers and olive oil. Even the fine print is elevated, which makes mundane details fun to read and helps justify the higher price.
The takeaway
Fishwife markets to young adults, families and foodies, and its typography helped it ride the tinned fish trend to become a category leader, much as Graza’s type set it apart in a crowded olive oil market. When the product inside is nearly the same, typography is what tells shoppers why one is worth more than double the price.
More layouts
love letter to fangirls spread
Editorial layout · The Lexington Line, S/S 26
A Love Letter to Fangirls spread
I designed the spread for this feature in the Spring/Summer 2026 issue.
second-hand surge spread
Editorial layout · The Lexington Line, S/S 24
Second-Hand Surge spread
Co-designed with another student designer for my second print article, building a look that matched the story’s subject and each other’s styles.
short story layout
Class project · Illustrator, Photoshop & InDesign
Short story layout
Pairs a short story I wrote with a pixelated, masked graphic and a clean, tightly aligned text grid.
vintage cookbook spreads
Cookbook layout · Illustrator, Photoshop & InDesign
Vintage cookbook spreads
Researched antique cookbook layouts and typefaces to recreate the look of a well-worn recipe book from the past.
may playlist layout
Personal project · Adobe Creative Suite
May playlist layout
A monthly playlist turned into a bold visual, an exercise in hierarchy and alignment.