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CASE STUDY

Creative Direction: The Lexington Line S/S 25

Creative Direction: The Lexington Line S/S 25

Creative Direction: The Lexington Line S/S 25

How I pitched and directed the Spring/Summer 2025 shoot for The Lexington Line, LIM College’s fashion and lifestyle magazine.

creative direction: spring/summer 2025

creative direction: spring/summer 2025

moodboard & pitch

As creative director of The Lexington Line’s Spring/Summer 2025 print and digital issue, I built this moodboard and pitched it to Jim Moore, former creative director of GQ, who consulted on the issue. The concept: a benign, traditional exterior that slowly turns uneasy, pulling inspiration from ‘70s slasher films, David Lynch, and Nadia Lee Cohen.

As creative director of The Lexington Line’s Spring/Summer 2025 print and digital issue, I built this moodboard and pitched it to Jim Moore, former creative director of GQ, who consulted on the issue. The concept: a benign, traditional exterior that slowly turns uneasy, pulling inspiration from ‘70s slasher films, David Lynch, and Nadia Lee Cohen.

look

Grain and film effects, shot wide-lens, in muted primary colors.

styling

Neutral, monochromatic outfits: ambiguously ’50s/’60s, almost ’80s.

sets

A late-’70s basement and a surreal, Twin Peaks–style red room.

locations

TWA Hotel, Silencio NYC, and Comfort Diner.

TWA Hotel and Comfort Diner.

color palette

the moodboard

S/S 25 moodboard, page 1: mood
S/S 25 moodboard, page 2: styling: womenswear
S/S 25 moodboard, page 3: styling: menswear
S/S 25 moodboard, page 4: makeup
S/S 25 moodboard, page 5: hair
S/S 25 moodboard, page 6: late-’70s basement
S/S 25 moodboard, page 7: twin peaks red room
S/S 25 moodboard, page 8: location 1: twa hotel
S/S 25 moodboard, page 9: location 2: silencio nyc
S/S 25 moodboard, page 10: location 2, Comfort Diner
S/S 25 moodboard, page 11: props
S/S 25 moodboard, page 12: lighting & effects
S/S 25 moodboard, page 13: color scheme
S/S 25 moodboard, page 14: notes

final results

final results

spring/summer 2025

Creative Direction: Lola Spring
Photographer: Maddie Larson
Beauty: Kanahara Miguel
Styling: Paige Collins and Colette Kirkhus

Creative Direction: Lola Spring
Photographer: Maddie Larson
Beauty: Kanahara Miguel
Styling: Paige Collins and Colette Kirkhus

S/S 25 shoot: model in a leopard scarf and white blouse against a projected rose garden and picket fence
S/S 25 shoot: model with blue eyeshadow and a smudged red lip resting her head on piano keys
S/S 25 shoot: model in a purple embellished top raising her hand across her face in front of a green velvet curtain
S/S 25 shoot: three models' legs in tights and boots emerging from under a green velvet curtain onto a checkered floor
S/S 25 shoot: model in a yellow pleated dress sitting on blue shag carpet beside an open vintage fridge in a wood-paneled room
S/S 25 shoot: model in a leopard beret and scarf with a camel skirt and boots stepping through a green velvet curtain
S/S 25 shoot: model in a dark suit and red tie seated at a desk in the TWA Hotel’s wood-paneled office under the TWA sign
S/S 25 shoot: model in a purple jacket hugging her knees on a checkered floor in front of a green velvet curtain
S/S 25 shoot: four models in retro looks spread out along the red-carpeted tunnel at the TWA Hotel
S/S 25 shoot: model in a white faux-fur coat slumped in a booth at Comfort Diner beside a cup of coffee
S/S 25 shoot: model in a sailor-collar blouse and wide-leg jeans leaning on a leather chair in the TWA Hotel office
S/S 25 shoot: smiling model in a brown suit and red tie talking on a vintage 10-cent payphone in a white phone booth
S/S 25 shoot: model in a pale blue cardigan raising her hands to her face under a harsh spotlight against wood paneling
S/S 25 shoot: model in a yellow dress straightening the tie of a model in a pinstripe suit who holds a phone receiver to his ear in a wood-paneled room
S/S 25 shoot: model in profile in a pale blue cardigan and skirt standing in a wood-paneled room beside a framed painting and a glowing lamp
S/S 25 shoot: model in a purple top resting her head on a green velvet surface in front of a dark green curtain
S/S 25 shoot: three models in retro outfits seated under vintage salon hair dryers against a pink brick wall
S/S 25 shoot: model in a leopard scarf and white blouse under a projected red splatter pattern

© 2026 Lola Spring

  • editorial · PR · copywriting · creative direction ·

    editorial · PR · copywriting · creative direction

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